Your textile range should make sense under your brand, from the product itself to the information your customer sees. Casa can discuss private labelling, buyer branding and packaging requirements, subject to the particular order.
- Textile and quantity
- Label or logo
- Placement
- Packing request
- Feasibility and quote
The first step is a clear brief. A label request, an embroidered logo and a complete retail pack involve different work. Describe the result you want so the appropriate options can be assessed alongside the textile and quantity.
Start with the product
Confirm the product type, material, size, construction, colour or design and quantity. Branding works best when it is planned around the finished textile. A hotel towel, printed bed set and decorative cushion cover do not necessarily suit the same label, placement or presentation.
If you are building a collection, list which details should be consistent across it and which should vary by product. This makes the enquiry more useful than a general request to put a logo on everything.
Describe each branding request
For buyer labels, identify the proposed label type, artwork, location and any information it needs to carry. For logo embroidery or printing, share the design, desired size, colours and position. Availability depends on the product and order; a catalogue item using embroidery does not automatically confirm a separate logo-embroidery service.
For buyer-branded packaging, describe the format, artwork, packing quantity and presentation requirements. State whether you need individual retail packs, grouped sets or only transport packing. These options need to be assessed and accepted before they form part of the quotation.
Separate appearance from product information
Your brand identity and the product’s factual information serve different purposes. Provide any required composition, size, care, origin, barcode or market-specific text for review within the order process. Discuss documentation needs early. Requirements vary by destination and product, and no blanket compliance claim should be assumed.
Submit artwork you are entitled to use and identify the final approved version. Ask for the scope of any artwork assistance rather than assuming design development or exclusive rights are included.
Agree the details before production
Confirm the branding method, placement, presentation and any agreed approval stage in writing. Additional work can affect the quote, minimum quantities and lead time. Late changes can affect the entire order, so private-label requirements should be raised at the first enquiry.
Specifications are locked before production. Review the accepted branding details together with the textile specification before confirming the quotation.
To begin, send the product list, quantities, destination and your proposed branding. We will discuss what can be offered for that order and include the agreed scope in the formal quotation.